Press kit
Prepwell press kit
The logo files, screenshots, boilerplate, founder, and facts you need to write about Prepwell, in one download or piece by piece. Questions or interview requests: info@prepwellnutrition.com.
Brand
Logo files
The app icon is a cream two-leaf mark on olive. The lockup pairs the mark with the wordmark in DM Serif Display and the tagline "Nourish what matters." Use the olive version on light backgrounds and the cream version on olive or dark backgrounds. Please do not stretch, recolor, or add effects.
Boilerplate
About Prepwell, ready to paste
100 words
Prepwell is a meal planning app for iPhone and Android that plans a full week of meals, shows the estimated grocery cost before you shop, and sends the whole grocery list to Instacart in one tap. Set calorie and macro targets and every recipe is portioned so each day lands on your numbers, or skip the numbers and get a week of good meals. Planning and Instacart ordering are free. Premium adds training and rest day calorie cycling, budget optimization, hands-free cook mode, recipe import from a URL, photo, Instagram, or TikTok, and direct Kroger and Harris Teeter ordering at loyalty prices. Calories, macros, and prices are estimates. Prepwell is built by Prepwell Nutrition LLC in South Carolina.
25 words
Prepwell plans a week of meals to your goals and budget, then sends the grocery list to Instacart in one tap. Free to plan and order.
Fact sheet
The details, checked
- App name
- Prepwell (listed as Prepwell: Macro Meal Planner)
- Company
- Prepwell Nutrition LLC, Fort Mill, South Carolina
- Founder
- Kevin O'Connell
- Platforms
- iOS (App Store) and Android (Google Play); United States; ages 17+
- Launched
- Google Play, September 16, 2026. App Store, October 2026.
- Price
- Free to download, and the free plan is always available. New accounts start with a free 7-day Premium trial. Premium is $12.99/month or $99.99/year and adds unlimited plans and swaps, training and rest day cycling, budget optimization, photo logging, recipe import, adaptive targets, cook mode, and direct Kroger and Harris Teeter ordering. Subscriptions auto-renew unless canceled.
- Free plan
- Weekly meal plans (2 a week after the trial, with 3 swaps), custom calorie and macro targets, the grocery list with estimated cost, and unlimited Instacart ordering, with no card required
- Diets
- Omnivore, pescatarian, vegetarian, vegan, paleo, gluten-free, dairy-free, and low histamine, plus a keto option that sets macro targets. Allergies and foods to avoid are set once and kept out of plans; swaps are suggestions, always read labels.
- Press contact
- info@prepwellnutrition.com
Founder
Kevin O'Connell
Kevin O'Connell spent ten years in animal health supplements, taking products from concept to shelf in more than 20 countries, before building Prepwell. The app started in his own kitchen: long days at a desk, training squeezed in where it fit, and a household cooking around food allergies, which left the planning and the shopping taking more time than the week had. Prepwell plans the week for everyone at the table and sends one grocery list to the store. Kevin is based in Fort Mill, South Carolina, and is available for interviews at info@prepwellnutrition.com.
Screenshots
App images, free to use in coverage
Six unaltered iPhone screenshots at full resolution (1206×2622); four more are in the full kit. Please credit Prepwell and do not alter the interface shown. Calories, macros, and prices visible in the images are estimates. The share graphic is available separately: feature graphic, 1024×500.
See Prepwell for yourself.
Download the app free and plan a week in minutes.
Always free to plan and order · 7-day Premium trial included · US only, ages 17+